Far East Hospitality
Far More Campaign
The diversity of the different hotel experiences but all promising a great stay form the core design approach for the campaign. The unique cultural nuances and influences of Singapore were incorporated to add more character and create an anticipation of what it is like to stay in this multi-cultural melting pot.
Every brand of the hotel group offers a unique stay experience beyond the expected great services and hospitality for the guests. This allows us to focus our design concepts for their collaterals and express the unique stay experience touch points. The result is a differentiating concept with design nuances expressing the guest experience.